Krista Goodrich lives in Daytona Beach, Florida, with her husband, Colin, and their dogs. She is Momma to her college-aged daughter.  A lifelong serial entrepreneur, Krista continues to invest in real estate and businesses, always looking for new opportunities.  Currently, she is partner in or owner of 17 different companies and looks forward to continuing to build her empire. 

She loves presenting at corporate conferences and for women’s groups, and actively participates in organizations that help and empower women. A former Financial Advisor and Mutual Fund National Sales Coordinator, Krista loves sharing Investing and Saving 101 tips with corporate teams and helping them learn how to maximize their retirement plan.  For entrepreneurs, Krista shares actionable tips on how to start a company on a shoestring budget.

As a community activist, Krista is involved in her local government and local business organizations.  When she's not writing, volunteering, or investing, she spends her free time boating, fishing, diving, surfing, traveling, and working out.